Wali Mohammed Barrech

The campaign was developed in two phases.

Phase one focused on the still imagery, where I worked as Photographer, producing both precise product photographs of each handbag and model-led images designed to showcase the pieces in a refined, fashion-driven context.

Phase two was the video campaign, where I served as Director of Photography. Set in an interrogation room, the narrative places the handbag at the center of suspicion, treating it as an object of value and secrecy. The cinematic approach extends the still campaign into a controlled, tension-driven visual language.